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To: neti
Hi Neta,
Lots of people are career changers, some are as "radical" changers as yourself, In my class in Chicago we have a former actor, iron man competitor, opera singer etc'
You can actually twist your experience and say you are interested in working for a large media company- we have people from class working for Disney, Sony entertainment, MTV, and many more
or work in a bank or consulting company in the media division- or just change completly- don't worry too much about it- just make sure your story for the application is consistent and have logic
hope it helps
Assaf