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For those of you who are interested in the immersions learning,

The immersions are definitly one of the Johnson's school most significant advantages.

While other 1st year students are in the middle of core classes, Johnson school's student are experiencing a semster in "real world" practices taught by the best professors as well as lecturers coming from the industries. The immersion learning will allow you to participate in practicums and visit brand management, and utilize your summer internship.

The brand managment immersion (Which I intend to take) is all about marketing. It provides the ability to learn about brand marketing for a large variety of industries: consumer goods, high-tech and many more.

From people who already experienced this immersion, I've learned that it gave them a substantial advantage in preparing for their summer internships.