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To: danraveh
Hi Dan,
Your question is very general. I think the first thing would be to look up the four pillars – they are what the school believes in and you should definitely make sure you touch on them.
With respect to general issues:
1. team work and collaboration – when were you involved in teams? How? What roles did you play?
2. Leadership roles – same as above
3. Interest in Kellogg specifically
4. How you would contribute to Kellogg environment (and not just what the school will contribute to you).
Good luck!